Who are we?

We started Maritime Optima to help people working in the maritime industry unlock its huge digital potential.

Since Norway is a small country with a well function maritime cluster consisting of companies providing different services to the global maritime industry and companies with little bureaucracy and hierarchies, it makes Norway an excellent place for creating a game-changing maritime software.

Maritime Optima was registered in April 2018 by Kristin Omholt-Jensen and her sons after interviewing people working in the industry and mapping the software they were using. The company came into operation and had its first employees in June 2019, when Kristin left Rendra. Our CTO Pål-Robert Engnæs embarked the company in April 2020, and a test/beta version was launched in September 2020 and the first MVP was launched in December 2020. The company is funded by Kristin, Pål-Robert, Jean Niklas, Bjarte and some external investors. The company is supported by Innovation Norway.

Today the company has 11 full-time employees and we are recruiting.






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2 500 users
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In April of 2018 the company was registered by KOJ Invest under the name of Safe Sea Way AS.

In May we were awarded the Copernicus prize for our product idea by the Norwegian Space Agency.

Interviewed people working in the maritime industry and mapped the softwares they were using.

In February Kristin left Rendra. We decided to go forward with the company. In May we raised capital from internal investors. In June the first 3 employees started. During the summer several R&D partners signed up to join our IFU.

We got our logo, name and product trademark registered. We joined the Microsoft Start-up program. We also signed an agreement with BunkerEx.

In March we had a roadmap ready. In April Pål Robert started as CTO, and new external investors signed up for an additional 10 million NOK. A new board of directors was set in place. The pandemic and lock downs promised a challenging time ahead.

In September we launched a beta version for Google Play Store and App Store. We had access to 3 AIS satellites. During the autumn we launched new features and made frequent improvements. Jean-Niklas started in August.

We launched on web and for iPhones and Android devices. The company has grown to a team of 10 people.

We signed with Orbcomm. Now we have access to more than 700 AIS satellites and terrestrial sender for more than 75.000 vessels. We have invested in a solid maritime data platform.

We frequently launched new product improvements based on our data platform and upgrades, such as; vessel voyage history, sea route calculation with bunkers and SECA/ECA zones, my fleet and voyage calculations.

We launched student awards in cooperation with the Norwegian University of Science and Technology. Sven Ziegler started as Head of Shipping Intelligence.

Re-launched the product on web based on user feedback. Launch of team fleet and voyage pre-calculations. We became the first maritime software to be available in Microsoft Teams.

Our values and personality

We care about the ocean, and we aim to contribute to maintaining and restoring the ocean's health.

We put pride in our work. We listen and discuss so we can learn and expand our knowledge and better understand the problems we are trying to solve for the users and the customers.

We aim to build a great team where everyone matters because great teams will be inspired and committed to finding the best solutions for our customers, our company, the people working here, and the environment. 

We build our company on trust. We are curious, and we dare to be honest.

Team Maritime Optima

Our mission

Frequently improve Maritime Optima based on feedback from our users

Provide user and customer service with industry knowledge and a smile

Collaborate with other software products to create more value for our customers

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